Increase Value

Get A Proven Plan To Grow The Value of Your Business

Maximise your business value and secure your future with a Value Builder Advisor. Whether you're ready to sell now or in the future, I’ll guide you with a proven plan to achieve your goals.

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Get A Proven Plan
Increase Business Value
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Are You Operating Without An Exit Plan?

Are You Operating Without An Exit Plan?

Maybe you know when you’re going to sell your business. Maybe you don’t. Either way, you can’t know what’s around the corner. But you can be prepared should a prospective buyer approach you, by ensuring your business is valuable and is optimised to sell.

I specialise in making businesses more appealing to buyers by restructuring companies, so they run successfully without the owner and have predictable income into the future.

To do this, I use the resources of the Value Builder System™ – a world-leading cloud-based platform and a statistically proven methodology designed to improve the value of a privately held business, attract more offers and ultimately achieve a higher sale price.

Discover The 3 Essential Stages To Boost Your Business Value and Maximise Its Selling Potential


We’ll optimise your company’s performance against the eight key criteria that buyers use to assess businesses. Top of the list: freeing you up to work on your business rather than getting bogged down in it. You wouldn’t buy a business that’s dependent on the incumbent owner. Neither will savvy buyers.


Next, we’ll focus on creating a recurring revenue stream, making your business’s revenue more predictable. This is what buyers want, and it allows you to plan your future with clarity and confidence. It’s a move that also boosts the lifetime value of your customers and increases the value of your business.


This is where my role as a business broker comes to the fore. We take your profitable, sellable business to the market, use advanced marketing strategies to attract qualified buyers, then create competitive tension amongst them to get you the best possible price for your business.

How Sellable is Your Business?

Find out if your business would attract strong interest from buyers with our quick 13-minute questionnaire.

Businesses with a score of 80 or more out of 100 receive offers that are, on average, 71% higher than comparable businesses.

On completion of the questionnaire, you’ll receive a “Sellability Score”. This score is based on eight key factors a potential buyer would assess your business on. And you’ll also receive an Action Plan that shows you how to improve your overall score and hence the Sellability of your business.

What Are Your Life Goals?

Beyond business, after your exit, what life do you have in mind?

To evaluate your financial readiness to fund the next phase of your life after your business we have developed a 10-minute, online questionnaire to calculate your Freedom Point. This will ensure your sale price provides enough financial stability for a lifetime.

To uncover the secrets to achieving financial independence, minimising risk, and enjoying a stress-free future, fill out the questionnaire today.

Mature couple enjoying a leisurely walk on pier with cruise ship in distance.
"The Value Builder System transformed my business. Highly recommended!"

John Smith

CEO of ABC Company

"Thanks to the Value Builder System, my business is more valuable than ever. A game-changer!"
Business owner

Sarah Johnson

Founder of XYZ Enterprises

"The Value Builder System gave me a clear roadmap to maximise my business's value. Worth every penny!"
Business owner

Michael Anderson

Owner of DEF Solutions

FAQs: The Value Builder System™

Can You Explain The Origins of The Value Builder System?

John Warrillow is the founder of The Value Builder System™, which began in 2012. It is a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business.

John is the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc magazines as one of the best business books of 2011. Built to Sell has been translated into 12 languages. John’s next book, The Automatic Customer: Creating a Subscription Business in Any Industry, was released by Random House in February 2015 and has since been translated into eight languages. In 2021, John released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books which teach business owners how to build, accelerate, and harvest the value of their company.

As the host of Built to Sell Radio, John has interviewed hundreds of founders about their exit. Forbes ranked John’s podcast as one of the ten best podcasts for business owners. Before founding The Value Builder System™, John started and exited four companies.

Can I Use The Value Builder System™ Myself?


Once you’ve completed the Value Builder™ questionnaire, you’ll receive your Sellability Score. 

Associated with your Sellability Score is a comprehensive report that provides you with a lot of detail about your business, based on the answers you provided in the questionnaire, and what you need to do to increase the value of your business. 

While you can apply what you learn to your business and begin improving your score by yourself. It will be like the sports person who coaches themselves. Which explains why you do not see that occur very much because their success rate is low.

Alternatively, in my role as a certified Value Builder™ advisor, I can guide you through the 12 modules that make up the Value Builder System™. This process is proven to improve your Value Builder Score and increase the value of your business. 

What Makes Alan The Right Person For Improving and Selling Your Business?
  • I apply a system that has proven results worldwide to transform companies like yours into entities that are more valuable and more sellable.
  • Business owners who work with a Certified Value Builder™ advisor like me have increased the value of their company by up to 35% in the first eight months.
  • I bring 30+ years of business experience in leadership and operational roles across a diverse range of industry sectors.
  • I have 14+ years of expertise in selling businesses, which provides great insight from a buyers’ and a sellers’ perspective.
  • I have tertiary business qualifications supported by years of training and development.
How Long Does The Value Builder™ Process Take?

I will have a pretty good idea once you have completed the questionnaire and I know your Sellability™ score and read the accompanying Report on your business. 

Until we know what shape your business is in and what you’d like to achieve, it’s difficult to provide a timeframe.

Remember, this is all about building a business that will give you the life and retirement you want.

That said, most Value Builder™ journeys take from 12 months to complete when using an advisor like me. Many business owners undertaking the process alone take much longer or don’t complete the journey – plus, having someone to help you will ensure you achieve far greater results. Ask anyone who uses a coach or trainer.

How Can I Be Sure The Value Builder System™ Will Work?

As with all things, what you put in is what you get out of it. There are no guarantees in life, but the Value Builder System™ has helped thousands of businesse owners increase the value of their business. To offer you some form of guarantee: after analysing more than 40,000 businesses we’ve discovered eight factors that drive the value of your business. 

Using the Value Builder System™, researchers discovered that companies with a Value Builder Score of 80 or more received offers that were up to 71% higher than the average business.

What is My Investment?

Our proven plan has a tailored aspect to it, so your investment initially is a free discovery call, which will allow me to understand the needs of your business and then formulate a plan that best suits and then I’ll advise you what your investment will be.

Alan Dinnie, Certified Value Builder

Still have questions?

Can’t find the answer you’re looking for? Please contact Alan with your questions.